Advertise is being primed for a quick return at Longchamp in France this coming Sunday, after his flop in the 2,000 Guineas at Newmarket on Saturday just gone.
Trainer Martyn Meade has singled out the Poule d'Essai des Poulains as the best opportunity for the son of Showcasing to get back to his illustrious best.
The three-year-old was clearly well-below par when finishing almost twenty lengths behind Magna Grecia in the first Classic of the season - who raced in the small stands side group.
Second finisher King Of Change also raced with the winner and both were some way clear of the running on third Skardu, who was best of the far side group for James Doyle and William Haggas.
His trainer gave an update on his star on Monday.
(Credit: Racing Post) Meade said: "Things didn't go to plan in the Guineas but maybe it was because he was slightly ring-rusty. The plan now is to go the French Guineas on Sunday as he really didn't do an awful lot last week.
"We just need to sharpen his mind up a little bit because when he left the stalls at Newmarket he didn't go a clap.
"He was perfect in every way going into the race but he didn't quite put his best foot forward on the day."
Despite taking the Group One Phoenix Stakes at the Curragh, along with a good runners-up spot to Too Darn Hot in the Dewhurst as a juvenile last term, Advertise has yet to prove he stays the mile distance.
However, Meade, who has enjoyed Group One success in France with Aclaim in the Prix de la Foret in 2017, remains buoyant and bullish that he will have no problem staying the distance going forward.
He added: "The problem is we didn't learn much on Saturday. He barely went six furlongs let alone the mile but he didn't have a hard race and remains in tip-top form.
"I'm still confident he'll get the mile, we just have to get him ready for Sunday," he said.
The Poulains is also likely to be the next port of call for the Andre Fabre-trained Persian King, who won the Group 3 Prix de Fontainebleau over the course and distance last month.
His form has been boosted as well with Magna Grecia winning the Guineas at English HQ - a horse he beat last term on the Rowley Mile in the Group Three Masar Godolphin Autumn Stakes.
The French three-year-old currently sits as the strong 6/4 favourite for the Longchamp contest.