William Hill Sign Up Offer: Get £40 in Free Horse Racing Bets

William Hill's new customer offer is one of the best and most attractive sign up offers out there, if you are looking for free bets or if you're simply new to sports betting.

This offer allows you to get £40 in free bets if you place a £10 bet on any sportsbook market with odds of 1/2 (or greater).

All you have to do is create a William Hill account by using the ‘Get Offer’ options on this page, use the promo code ‘G40’ and place a £10 bet on any market with odds of at least 1/2. Once your bet settles, you’ll receive the £40 worth of Free Bets!

Since this is a new customer offer for William Hill, you will need to follow these steps to register for a new account.

1. Click on "GET OFFER" on any of the widgets you see on this page. Alternatively, you can click on any of the links to begin the sign up process for your new William Hill account.

2. Press "JOIN HERE" on the offer page and your promo code of G40 will automatically apply to this offer, so you don't have to fill in the code.

3. William Hill give you a clear indication of what to expect during the sign-up stages, as they outline a simple three-step system:

• Step One: Step One requires you to enter your personal details: name (first and last), gender, email address, mobile number, address & postcode.
• Step Two: William Hill allows you to set deposit limits on your account. You can set preferences such as daily, weekly and monthly limits.
• Step Three: The final step is all about personalising your account. This entails setting your username and password.

4. Once your account is verified, we recommend depositing £10 into your William Hill account to utilise this offer.

5. You must then place a minimum £10 bet using cash funds on any sportsbook market (excluding Virtual Markets) at odds of 1/2 (1.5) or greater using the William Hill website or William Hill iOS or Android Mobile app (the “Qualifying Bet”).

For this offer, you do need a promo code. The code is "G40", and by clicking on the code, you will be redirected to the offer page. The code is automatically applied once you go through the sign up process.

William Hill's excellent sign up offer is perfect for all new customers and horse racing aficionados, hence why the £40 in free horse racing bets is too good an opportunity to miss out on.

The bookmaker provides a website and mobile-friendly service, ensuring that all of your betting needs are covered, whether you're at home or on the go. While William Hill provides odds on all sports from football, cricket, tennis and even baseball, their horse racing coverage is nothing short of tremendous in the amount of offers and price boosts the bookmaker has to offer.

The first thing you see on the homepage is their excellent variety of races, with promoted price boosts and enhanced odds on selected events. For more horse racing specials, William Hill has its own designated section on the left side of the homepage, which opens a drop-down menu with any specials, top bets, or a list of future races. A great feature that William Hill has is their own designated 'NAP' table, which shows you the best bets expertly picked for the upcoming races on the day.

Significant Conditions

The following terms and conditions (the “Terms”) apply to the “Deposit and Bet £10, Get £40 Free Bets” offer (the “Promotion”). Participation in this Promotion shall constitute your complete acceptance of the Terms below:

1. This promotion runs from 00:01:00 (UK time) on Wednesday 18th June 2025 until otherwise cancelled by us in accordance with these promotional terms (the “Promotion Period”).
2. The promotion is only available to new customers registering online for the first time in the United Kingdom in pound sterling, using the promo code G40. If you take part in the promotion, you will not be eligible for any other new customer promotion.
3. Once your account is registered, you must make a real money deposit. You must then place a minimum £10 bet using cash funds on any sportsbook market (excluding Virtual Markets) at odds of 1/2 (1.5) or greater using the William Hill website (williamhill.com) or William Hill iOS or Android Mobile app (the “Qualifying Bet”).
4. The Qualifying Bet must be made in a single stake. Named bet types, such as Trixies and Lucky 15 will not count as Qualifying Bets.
5. Qualifying Bets can only be made on sportsbook markets, excluding “Virtual Markets” which means virtual horse racing, virtual greyhound racing, virtual football and any other virtual product(s) launched by William Hill from time to time.
6. Once the Qualifying Bet has settled, £40 of free bets (credited as 4 x £10 denominations – the “Free Bets”) will be credited to your account.
7. If you ‘cash out’ your Qualifying Bet or it is voided, you will no longer be eligible for this promotion.
8. The Free Bets:
1. will expire if not used within 7 days (the “Bonus Period”). Any Free Bet not redeemed before the end of the Bonus Period will be deleted.
2. can only be used once, on sportsbooks markets (excluding Virtual Markets);
3. are non-refundable and cannot be withdrawn as cash.
4. should be redeemed at the full value of each Free Bet (i.e. £10) in one stake. Any portion of the Free Bet that is not staked will be voided.
9. Customers are entitled to a maximum of £40 in Free Bets under this promotion.
10. The promotion is not available in our shops or through our telebetting service or to existing William Hill customers who already have an online account.
11. This Promotion is not available to new accounts if deposits are made via PayPal, Neosuf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or William Hill PLUS Card.

How to take part

1. Register for your William Hill online account through the William Hill website or app using the promo code (G40);
2. Once your account is registered, deposit and place a minimum £10 bet using cash funds on any sportsbook market (excluding virtual markets) at odds of ½ (1.5) or greater, on a single bet as your Qualifying Bet;
3. Free bet will be credited as 4 x £10 denominations into your account once the Qualifying Bet has settled.

General Terms and Conditions

1. We expect you to be fair when you take part in promotions. We consider certain types of play to be unfair and to break these terms and conditions. These unfair types of play include, without limitation, the following:
1. using ‘minimal risk wagering patterns’ (that is, a set pattern of bets or stakes that unfairly minimises risks or opposite betting);
2. sharing personalised promotions (that is, promotions only available to specific customers we offer them to) with others and/or taking part in any personalised promotion forwarded to you by someone else when it was not intended for you;
3. colluding with other customers (that is, plotting with others to gain an unfair advantage) in relation to the promotion;
4. taking part in a promotion that is not available in the country you live in;
5. using more than one account per household or per IP address;
6. taking advantage of broken mechanics and combination of loopholes on the game that leads to abusing the promotion/offer/bonus; and
7. purchasing all the tickets for a free game; or repeatedly depositing, cashing out and redepositing purely to gain a deposit related bonus.
2. If you take part in any play that we consider to be unfair, we may cancel any bonuses, offers or promotions applied to your account, reclaim any bonus/offer you have received as part of any promotion we have cancelled, and either:
1. void any bets funded by a bonus/offer (that is, treat them as if they had never been placed); or
2.  remove any winnings relating to any bonus/offer.
3. William Hill reserves the right to refuse the whole or part of any bet, stake or similar transaction requested by you: (a) where you have breached these terms and conditions; or (b) at any time in our sole discretion, except that we will not exercise (or seek to enforce) any such restriction if you have already made one or more qualifying bets in respect of the promotion and the exercise of our discretion would affect your ability to:
1. receive the free bets, or the full expected value of the free bets, from the promotion, where you have placed all the necessary qualifying bets.
2. place the remaining qualifying bets required by the promotion, and consequently receive the free bets, or the full expected value of the free bets, from the promotion, to which you would be entitled as a result; or
3. materially affect your ability to complete the qualifying bets required by the promotion.
4. Regardless of anything else set out in these terms and conditions, you can withdraw funds from your main balance at any time, except where we must withhold the funds to meet our legal or regulatory obligations.
5. You may not participate in the promotion (and you will not be entitled to receive any free bets) if you have previously been informed by William Hill that you are excluded from participating in promotions or any gaming or wagering on the William Hill website, the William Hill iOS or Android Mobile app or in William Hill shops.
6. William Hill has the right to refuse or withhold free bets (or any winnings from free bets) in the event of funds you have wagered being cancelled or denied by any payment service.
7. We can change or cancel this promotion, or change these terms and conditions:
1. without giving you notice, if the change or cancellation is needed because of any change in law or regulation; or
2.  by giving you notice beforehand, if the change or cancellation is for any other valid reason (for example, if there is a fault in the software or systems we use to provide this promotion, we identify a mistake in these terms and conditions, or we are discontinuing the Promotion for commercial reasons).
8. We can also award an equivalent bonus/offer to the one referred to in this promotion.
9. We will not be responsible for any technical, hardware or software failures, or any unavailable or lost network conditions which may result in incorrect information being displayed, or affect your ability to enter or take part in the promotion. If there is any dispute over your eligibility for the promotion, our decision will be final.
10. Your use of our website and app, and your betting or gaming activity on it, is governed by our general terms and conditions (currently available here). You must read the general terms and conditions, as well as these terms and conditions, before you take part in this promotion. If any of these terms and conditions conflict with the general terms and conditions, these terms and conditions will prevail to that extent.
11.  These terms and conditions are governed by, and interpreted in line with, the laws of England and Wales. Any legal action in connection with these terms and conditions will be dealt with in the courts of England and Wales. 

The promoter of this promotion is WHG (International) Limited (trading as ‘William Hill’), a company incorporated and registered in Gibraltar (registered company number 99191) whose registered office is at 6/1 Waterport Place, Gibraltar.For full details of our terms and conditions and our cookies and privacy policies, please visit our website https://www.williamhill.com/.